Why real books survive and thrive

Valerio Isca , edited by Michael Coughlin

Genuine book books are here to stay

My son just sent me a link to an article by Scott Hoffman. I think you may enjoy it.

Two of his observations particularly struck home to me. First, the physical book is efficient and second it is intimate. He puts it this way: “Simply put, there is no better way to deliver a large quantity of information in a format that lends itself to learning. With books, we can move at our own pace, stopping to absorb what we’ve read before going forward. For complex ideas that build upon one another, there’s no other technology that quickly allows us to revisit a thought or a concept to make sure we’ve covered all of the bases before moving on to the next building block. Pressing rewind on a remote control lacks the precision and the speed of turning a page. If learning were a completely linear experience, books—at least physical books—would see their advantage fade quickly. But it’s not. . . .The other reason books persist is their intimacy. While we listen to audio in our cars and watch video on our couches—or increasingly on our computer screens—we take our books (regardless of format) to bed with us—literally.”

Well written, Scott.

Until later . . .

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